Changing to meet the demands of the American consumer, the Jeep is more popular than ever. However, the basic features which won it for the military contract, can still be found in todays Jeep vehicles. It is rugged, aggressive and fun to drive. The Jeep Rubicon edition is named after the Rubicon Trail in the Sierra Nevada Mountains. The Jeep brand, now owned by Fiat-Chrysler, is one of the top selling car lines in the world. In 1963, a version of the original Jeep vehicle made claim to being the first sports utility vehicle (SUV). It has come a long way from it humble beginnings as a reconnaissance vehicle for the U.S. Army.
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